The real estate brand continues its partnership with Indian cinema as Title Sponsor of IIFA Weekend and Co-Presenting Sponsor of the IIFA Awards.

October 27, 2026

Sobha Realty has renewed its association with the International Indian Film Academy (IIFA) for the fourth consecutive year, continuing its presence at one of Indian cinema’s prominent international entertainment platforms.

Under the partnership, Sobha Realty returns as the Title Sponsor of IIFA Weekend and the Co-Presenting Sponsor of the IIFA Awards, reinforcing the real estate company's ongoing association with the entertainment and lifestyle space.

- Buildonomics Staff